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With the development of digital technology, anything that is in print can go digital. And compared with a printed publication, a digital one has more and obvious advantages including the followings: * Cost effective and environmentally-friendly * Easy to store, deliver, access and share * Interactive with rich digital features like multimedia * Cover a wider range of audience * Easy to update or revise Of course, above are just some of the strong points of a digital publication that are recognized by most of us. And below I am going to reveal another often overlooked strength of digital publications: easy metrics analyzing. Data analysis is very important and necessary for your online digital publications as it provides a measurement for your marketing effort and ROI (return on investment). Digital marketers and business try every means to maximize their marketing effort, SEO and SEM investment, but how do they know if they are doing right? In addition to the amount your get and conversion rate, you should also include total visits, traffic sources (where traffic comes from), readers' behavior or habits, time spending and so on. And from the collected data, you can have a clear idea of how your publication performed, which part was doing well and which part unsatisfactory, thus you will form comprehensive insights for future plans and adjust your strategies to improve your marketing effort. And Flip HTML5 can be the great solution to help you analyze the metrics of your online HTML5 publications. On one hand, this page flip software can help you publish online HTML5 digital publications with fantastic page flipping effect and rich media animations. On the other hand, Flip HTML5 integrates Google Analytics with the page flip publications, which will enable you to monitor your publications' performance using your Google Analytics ID.