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Digital publishing has witnessed its rapid development and popularity in the past decades. It can present all printed material can and in fact, offer a lot of more. It's eco-friendly and cost effective, without involving cost of print material, printing and distribution. I might have gone too far, but I am just trying to demonstrate that digital publishing has more advantages. And now, thanks to flipbook technology with HTML5 and CSS3, your digital publication can be more outstanding than ever before. Compared with Flash based versions, the advantages of HTML5 and CSS3 are obvious, that's why business, websites and digital marketers are so crazy about flip book software using HTML5 and CSS5. And Flip HTML5 is one of these flip book tools and can offer you all the advantages of using flip book software with HTML5 and CSS3. Sophisticated Display The integration of HTML5 and CSS3 into modern web design removes the chaos and slow loading of a website. Visitors no longer need to wait a long time for the complete loading text, images and other objects. And they won't have to go through the irritating broken images or black holes. Besides, HTML5 flip books can be enriched with not only images but also other animated media like video and audio. No Third Parties The previous version of HTML does not support videos. So in order to perform the animation or other dynamic elements, you will have to rely on third-party programs such as Flash Player. However, how many times and how many visitors can endure the endless prompts for downloading a plug-in? You are driving your potentials to your competitors who have embraced and taking the advantages of HTML5 standard. HTML5 flip books will never require a third-party plug-in to read flip books with all innovative and original content.